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Fleet Feet | Michigan
Project type
Content Creation, Social Media Management, Graphic Design, Grassroots Campaigns, Email Copy, Marketing Calendar Development, Lead Generation, Community Partnerships, Vendor Relations, Event Management.
Date
2022 - 2024
Location
Ann Arbor, Michigan
My first full-time marketing role! Here you will find some of my creations and projects for Fleet Feet Michigan.
Fleet Feet is the largest running retailer in the nation with over 300 stores across the country! My role as the Marketing Coordinator was to generate grassroots campaigns, manage/produce in person events, write local email copy, create physical/digital marketing materials, manage social media accounts, develop Fleet Feet Michigan marketing calendar, and generate leads for community promotions or partnerships.
While Fleet Feet has been all over the country for years. Fleet Feet Michigan was established in 2022 taking over a local running retail chain formerly known as Runningfit. Building the Fleet Feet brand and social media presence in Michigan was not easy starting with essentially 0 recognition from local customers. However, it was a fun challenge growing the community to what it is today!
My main objective with Fleet Feet was to grow the online following and introduce the runners of Michigan to Fleet Feet. Today Fleet Feet Michigan boasts a 2300+ follower count. This was an increase of 2000+ and was only possible due to the commitment to create an online community for Michigan runners!
