PHCC-TX

At PHCC-TX, I have led the charge in transforming the organization’s digital marketing strategy to drive engagement and membership growth. As the Communications Specialist, I have spearheaded targeted social media ad campaigns, strategic email marketing efforts, and membership events, all aimed at expanding our audience and increasing associate membership. My efforts have resulted in a 100%+ increase in engagement and reach across all social media channels, as well as measurable growth in associate membership participation.

Beyond social media, I have developed and executed high-impact marketing campaigns that raise brand awareness, enhance community involvement, and support key organizational initiatives. From crafting compelling promotional materials to optimizing website content and managing event outreach, I have played a pivotal role in ensuring PHCC-TX’s message reaches the right audience. My approach combines creativity with data-driven strategy, always prioritizing meaningful connections that strengthen relationships within the industry. Seeing the direct impact of these efforts—both in engagement and associate membership growth—has been incredibly rewarding.